Buildingtoward afirst home
Making first-home investing easier for younger people to understand.
A ClearerStart
Buying a first home can feel far away when you’re just getting started with money.
AVVO was designed to make that goal feel more understandable for younger users, turning investing into something visual, structured and easier to follow from the first screen.
- Location
- New Zealand
- Scope
- Product DesignWebsite DesignDesign System
- Sector
- FintechProperty Investment
EasyInvesting
For Gen Z users, financial products can feel complicated before they even begin.
The challenge was to reduce that friction without making the experience feel childish. We focused on clear language, simple choices and a mobile flow that helps users understand what they’re doing without needing a finance background.
Built forMobile
AVVO was designed around the way younger users already interact with apps: quick, visual and easy to scan.
Important actions stay close, information is broken into smaller pieces, and each screen has a clear purpose so the experience never feels heavier than it needs to.
Friendly,Not Fluffy
The visual direction needed to feel approachable without losing trust.
Soft colour, clean typography, rounded components and simple data visuals help make investing feel less formal, while the structure and hierarchy keep the product grounded and credible.
BuildConfidence
The experience was designed to explain things at the moment they matter.
Instead of asking users to understand everything upfront, the app introduces information gradually, helping people build confidence while they move through the product.
TheResult
The final direction gives AVVO a clearer, more approachable mobile experience for younger users starting to think seriously about money and home ownership.
The app makes progress easier to see, decisions easier to understand and the goal feel a little more real.
Build early.Move closer.
Designed to make investing feel clear, visual and easier to understand from the start.
