Creatormarketingthat moves
Connecting brands with creators across gaming, iGaming and sports.
ClearerPositioning
Miela works across gaming, iGaming and sports, bringing creators, content and campaign performance together in one offer. The challenge was making that breadth feel focused instead of crowded.
Our work centred on restructuring the website around clearer priorities: what Miela does, who it works with, how campaigns run and what kind of results clients can expect.
- Location
- United States
- Scope
- Product DesignWebsite DesignDesign System
- Sector
- GamingiGamingCreator Marketing
Too ManyStories
The original challenge was less about adding content and more about deciding what deserved attention.
Miela has a broad service offer, multiple verticals, campaign data, creator networks and its own reporting platform. The site needed a stronger hierarchy so visitors could understand the business quickly without digging through too much information.
Built forAction
The new structure gives every page a clearer purpose.
Campaign results, service areas, creator expertise and calls to action are brought forward earlier, helping users move through the site with less friction and understand where Miela can fit into their goals.
GamingFirst
Gaming and iGaming needed to feel like core expertise, not just categories in a larger agency offer.
The design gives those verticals more space, stronger imagery and clearer messaging around creators, live platforms, regulated markets and performance metrics such as FTDs, retention and LTV.
Human atthe Core
Miela’s own positioning makes an important distinction: technology supports the work, but people, creators and communities are what make campaigns work.
The website reflects that by balancing performance language with real campaign imagery, creator-led content and more natural copy, keeping the brand from feeling too technical or overly corporate.
Made toConvert
The website was designed around clearer next steps.
Stronger calls to action, proof points, case studies and service sections help move visitors from interest to enquiry without turning every section into a sales pitch.
One VisualSystem
Gaming, iGaming, sports, services and case studies all needed their own content while still feeling like one Miela brand.
A consistent approach to typography, spacing, image treatment and interaction gives the wider site more coherence without making every page look identical.
TheResult
The final direction gives Miela a sharper digital presence that makes its offer easier to understand and its performance focus easier to see.
The site feels more confident, more structured and better aligned with the way the agency actually works: fast, creator-led and focused on measurable outcomes.
Creators in.Results out.
A clearer digital experience for an agency built around creators, campaigns and measurable growth.
